November 6, 2011 in Blog, Knowledge, Press by ClydeStan

Why Reputation Management is Important

With the internet being prevalent in many people’s decisions about where to shop or where to get their services, it isn’t hard to see why reputation management is important. Because of the rise of online review sites, your competitors and customers who are angry with you from one reason or another have an outlet to take their frustration out on you anonymously. There is really no way to verify what may or may not have happened between your business and the person leaving the review on the other side of the computer, especially if you have no idea who they are, which means it is important that you don’t let these spiteful negative reviews affect the business you are getting now.

Maintaining a positive reputation on the internet is why reputation management is important to businesses that may be being written about online. With a good reputation management company taking care of your online credibility, you won’t have to worry about constantly scanning several different review sites to make sure nobody is posting fake or negative reviews about your business. Reputation management companies can develop a strategy which allows your customers to post their good experiences online, while at the same time making sure that negative reviews, or reviews from competitors are seen by a few people as possible. This is especially important for sites that do a lot of their business online that may not have a lot, or any, physical foot traffic who you can talk to about their grievances with your store.

Positive reputation management will allow you to gain customers who are more likely to make bigger purchases because they can see on review sites that your company is trustworthy and is well-run. Better reviews can also increase your search engine ranking spots, especially if they are written well and have other people who link to the review. Reputation management companies can do the backlinking for you, letting you draw in customers who may be searching for something similar, but might end up coming across your site, or the review about your site, in the process

When people who are on the fence about doing business with 2 or more businesses do their research, you are going to want them to find all the good reviews about your business that they can. These sorts of people aren’t going to be the type who might only buy one small thing and then not come back to your site, there is a reason for a lot of research, and that is to determine which business is the best for them in the long term. If they see a negative review of your site as the first thing they see, they probably will not get a good first impression, and may not end up using your site at all.

Reputation management is something that almost any company can use, and see positive results from in a matter of days and weeks.

April 13, 2011 in Blog, Press by ClydeStan

Reputation, Reputation? Types of Online Reputation Management

Learn about different types of Online Reputation Management: Defensive: Reverse Reputation Problems, Protective: Build a Barrier Against New Issues , Online Review Management Services (ORM), (ORMS) , Negative Review Management (NRM) and Search Engine Optimization (SEO)

ClydeStan is in the business to solve online reputation management problems ranging from protective to extremely nasty.

Contact us now with your issue and our professionals will create a FREE custom based on your online reputation management needs.

Services include defensive and protective reputation management services. Every project is different, here are some of the services ClydeStan provides within a given solution.

Defensive Online Reputation Management

Aggressive techniques to help positive, true web content rise in search results. Unlike SEO (Search Engine Optimization), our reputation management techniques dramatically change the first pages of search results instead of just one website.

Protective Reputation Management

Protecting your good name online and simultaneously change the first pages of search results in your favour. In other words, we make you look better online and protect you against online reputation attack. Many clients simply want to use online reputation management to sculpt search results in their favour. We help move site or review pages up for a certain search phrase by improving the relevance of the page and other factors, or by moving good supporting information up as well. We help clients control the first page of search results.

Search Engine Optimization

Often we do such a good job of reputation management, clients continue to use our services for search engine optimization long after the reputation management problem has been eliminated. Our massive network of online relationships can be harnessed to focus on the key phrases you want your site to rise for.

Review Management

Review sites are the life blood of many companies. We help manage positive reviews for software, books, and products by managing the posting of real customers’ positive reviews. We do not offer ‘shill’ (fake) reviews, but we do offer a long-term strategy and execution of real, true reviews designed to get products the highest rating they deserve.

Why Our Reputation Services Are Better

We use real people for internet reputation management. We find relevant positive information and influence it to move up in the search results. Sometimes we create new information that includes your key phrase in the body copy (content), and we promote that. We make recommendations to our clients about what they can do to help improve positive search results as well. How you are seen on the internet is important, our online marketing management programs craft online perception.

Confidential

The work we do for our search engine reputation management clients is confidential. Online reputation management can be a sensitive matter; we understand this. Only our core staff are aware of the specific nature of our confidential assignments. Whether we help our clients site(s) rise, or assist negative information to fade back in the results, we do so quietly.

Helping Good News Rise

Online Reputation Management (ORM) sometimes referred to as SERM is the promotion of positive listings to the first page of search results. We don’t make negative results move down, we help positive results move up. Do this enough, and negative results tend to fall back to the second and third pages (often well beyond). Since the vast majority of people only view the first pages of search results, negative search results tend to ‘fade away’.

We use various reputation management techniques to accomplish our clients goals. Our techniques may include creation of blogs, articles, press releases, web sites, or using social media for reputation management. In addition, we improve the relevance of third-party sites that carry positive information.

Contact us now with your issue and our professionals will create a FREE custom quote based on your online reputation management needs.

March 28, 2011 in Blog, Press by ClydeStan

Remove Name From Google

Remove name from Google is impossible if you’re dealing with someone with an axe to grind. Bad news travels quickly and this is especially true online. Law suits are time consuming, emotionally draining and ultimately ineffective at stopping the spread of negative publicity.

That’s the world we live in today. Thanks to the anonymity the internet provides, it’s fairly easy for any disgruntled employee, ex lover, or market competitor to talk trash about you online without assuming any accountability for damaging your online reputation. Then again, even if you manage to remove your name from one website, the way information spreads over the internet makes it impossible to prevent bad press from spreading over social networking sites and blogs. So how do you deal with the problem?

That’s where online reputation management comes in. Think of it as brand management where your name is the brand and keeping it protected from malicious attacks is the only goal that matters. When you think of online reputation management in these terms, you begin to realize that, just like any other brand, there are different search engine optimization strategies our company can use to protect your online reputation.

Contact us now with your issue and our professionals will create a FREE custom based on your online reputation management needs.

One of the most effective methods to manage your online reputation is to take advantage of the fact that most people who will Google your name or the name of your company will not look beyond the first 1-2 search engine result pages (SERP). Most people also assume that the first page results show the most relevant information so they also tend to assign less credibility or value to pages lower down on Google’s ranking.

So the general idea is to control those critical first few pages on the search engine result page. This can be a long and tiring process so you might want to consider a professional reputation management service like Clydestan.com to make sure that anything you want published about you is properly optimized from the search engine optimization standpoint so it will have a greater chance of making it to the front page results.

Contact us now with your issue and our professionals will create a FREE custom quote based on your online reputation management needs.

September 25, 2010 in Blog, Press by ClydeStan

Online Reputation Management for the hopelessly unprepared

Poet Robert Burns is widely credited with the phrase, “The best laid plans of mice and men often go astray.” Relating this phrase in a business context, it stands to reason no matter how much a company orchestrates activities and executes its battle plans—high-impact mistakes happen. However, in an age of over-optimization, and marketing and communications cost-cutting, “soft stuff” such as brand management, press relations, crisis communications and the like are often shelved or discarded in favor of “just-in-time” strategies. Indeed, reputation management isn’t needed … until it’s needed.

In an article from “The Observer,” John Naughton wonders in amazement at how society ever managed without the Internet. Naughton ponders a world without Google, Skype, instant messaging, and online bank accounts. And while the Internet has created boom for most of us, the rise of social media hasn’t been sweet ambrosia for all companies. In fact, with social media and Internet technologies, now company decisions and actions are mostly public, including those of front-line employees. Now, actions that happened last week, last night, or 10 minutes ago can be broadcast across the globe in seconds, creating very dangerous challenges for company branding and reputation efforts.

In the Financial Times article “Perils of a Tarnished Brand,” authors Morgen Witzel and Ravi Mattu notice that even the most scripted and orchestrated product launches can go haywire. And even when “best-intented” marketing plans are well-executed, companies can be exposed to the ramifications of their daily operational and strategic decisions (e.g., Google in China and BP). “What affects reputations, in turn affects brands,” the authors point out.

Every employee is a brand ambassador, and brand management is no longer simply the purview of marketing managers. Even the best branding intentions can go awry when actions don’t back up corporate speak, say Witzel and Mattu.

Of larger concern however, is marketing cost-cutting trends in the name of efficiency that potentially leave brands and reputations exposed. There are numerous Internet and Online Reputation Management companies about who are able to help with all aspects of companies and individual’s reputation on the Internet. Specialized companies like ClydeStan have teams of experts in various fields, including Celebrity Reputation Management. It should be noted that services of those companies are not necessarily cheap, but the phrase “you get what you pay for” – is appropriate.

Robert Mabro, Honorary President of Oxford’s Institute for Energy, describes this problem in a letter to the Financial Times. He writes, “(Companies) no longer want to employ specialists in soft matters, such as political issues and the like. When an accident occurs, they find themselves hopelessly unprepared. This of course (ends up) destroying shareholder value!” Moreover, economist John Kay sums up the problem quite succinctly, “Yesterday’s cost-savings are so often today’s corporate crisis.”

One potential solution is for companies to invest more in “softer matters” like brand, reputation, crisis and risk management. Undoubtedly, some of these considerations are tough to justify in an age of narrow return on investment marketing calculations such as cost per lead. As mentioned above, various companies offer various services, but one of the most noticeable is ClydeStan. They are one of the leading Online Reputation Management Companies specializing in removal of any unwanted listings, character defamation, rip off reports through online reputation repair. Services help consumers and businesses to monitor, protect and improve their online reputation. They offer Personal Packages for individuals who have negative items listed by Search Engines as well as Business Packages for companies who have a brand reputation to defend.

However, Internet and social media technologies that transmit events, news and crisis accounts—at the speed of light—aren’t going away. To succeed in such an environment, companies must invest in the softer functions mentioned above even when “payback” doesn’t appear imminent.

It’s difficult to forecast all types of crises that could occur. A much better plan is preparedness. Related: Financial Times “It Pays to Expect the Unexpected“